Updated: May 13

I’ve become obsessed with Design Theory. Well, honestly, I’ve been applying design theory my whole life, I just feel incredibly validated that it’s a thing.

Design Theory suggests we should approach problem-solving like a high school chemistry class. We need to ideate, meaning notice the opportunities, brainstorm on potentials, and let the ideas fly. Then we start to synergize by looking for patterns, fertile concepts, and doable, implementable possibilities. Once we’ve settled on the what and the why, it’s time to formulate the plan and strategy. We’ve created a powerful solution, but who is it for? How will they discover this new idea? What will it cost? How will it be created? This might be the most robust activity within design theory. When the concept is remotely ready, it’s time to start testing. This is where my passion ignites. The challenge of releasing ideas into the wild, knowing they're premature, is exhilarating. Why put this solution out before complete confidence? To seek feedback and improve. To understand how this idea influences the world. What if this idea can be wildly impactful with a few updates? What if it’s nearly perfect but for a totally different audience than imagined? What if it’s a complete flop? When we know we’ll never really be done, like a fine piece of art, we can step away from perfectionism and ego, to simply allow this idea to evolve, knowing the best is yet to come. When we make this ideation and improvement part of our strategy, we detach from the outcome. Creativity, even intuition, come to play and exponential possibilities are discovered. This is where pattern disruption and unforgettable ideas become the solutions in our lives. Experimenting makes life effortlessly exciting.


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